Honey & Hive Co. is different from most honey brands. They distinguish themselves by producing high quality, hand extracted, raw honey. No machinery. Rather than focusing on producing as much honey as they can, they focus on the quality and process to produce a product that will benefit the locals. H&H is produced and sold locally, adding additional benefits to those who live in the area.
When you receive your jar of Honey & Hive Co., you are receiving a carefully hand crafted jar that has been filtered and extracted by hand, more than once. Because the process of the honey is so thorough, involved and careful, the design needed to match the care used in producing the honey.
Carefully handrawn illustrations reflect the source of the local honey and show the luxuriousness of a honey extracted by hand with the extra benefits chain grocery stores cannot provide. The design focuses on the care and thoughtfulness of the product. Reflecting this in the brand was important to convey this brands message.
*Merit Award AIGA SLC 100 2021
Innovative. Educational. Authentic. Refined. Nexus Dental is a high-end dental practice that specializes in helping their clients achieve a true smile with confidence to live boldly. They balance proven methods and innovative care to achieve authentic, life-defining results. Working one-on-one from initial consultation to photo-ready finish, they help shape the way you greet the world.
In collaboration with Mark Romney, Camille Nugent, and Stephen Chai.
Poster for a USU book cover redesign show. The concept focused on repetition in varied ways.
Hand done motivational illustration
The focus of this poster was creating form as concept and working backwards to provide a different design solution. The concept Dawn comes from the typography peeking out from behind the form. This dawn represent a forced new beginning.
Book Cover design based on the theme throughout the book of drug use and government control as seen by the main character.
This design was named in the SLC AIGA Top 100 of 2019
The Giver is a dystopian novel that has adopted “sameness” in order to take away pain and strife. The community lacks any color, memory, climate, or terrain. As 12 year old Jonas is selected to be the Receiver of Memories and begins to receive the memories, he starts to feel the deep emotions he was lacking before, like pain and happiness. The more memory Jonas gains, the more color he begins to see in his life.
This abstract cover represents the memories Jonas receives and the more memories he gains, the more color he sees.
Made was designed as a BFA show poster. The theme "Made," focuses on the building blocks graduating seniors are made from.
This design was selected as part of the SLC AIGA top 100 in 2019
These stroopwafels have a specially crafted flavor to be more than just sweet. All the real ingredients in the stroopwafels can be individually tasted. Inspired by the authentic taste of these stroopwafels, we took a more illustrative approach to this redesign for Circkels, as well as to stand out from other stroopwafel packaging currently in the market.
In collaboration with Mark Romney and Camille Nugent
Vouloir was designed to be an affordable luxury brand. The combination of the Bodoni typeface and the brand mark give it this affordable luxury feel.
A zine based on context. It focuses on the context of design, type and the relationship people form with these.
Hand done 70’s type, made for a national convention in the health and wellness industry.
This book cover redesign was focused on the coming of age theme. The journey the main character takes to become a man is not a straight line, but one with curves and twists that ultimately shape him into a man by the end of the novel.
The theme of addiction and depression are two prevalent themes in the book Infinite Jest. The design focuses on the chaoticness of addiction and how consuming it is.
Moti is a piece of technology that helps people accomplish their goals and tasks by tracking their behavioral patterns. This brand identity focuses on the connection between humans and technology.
This design was named in the SLC AIGA Top 100 of 2019
A branding system for the Center of Contemporary Art and Culture. The Design was meant to be minimal, and understated and compliment the work of the museum. The mark references the museums strongest point, ceramics.
Sex Trafficking in the United States is shockingly prevalent. With hubs in Vegas and Portland, its not too far from home. These individuals are being sold and seen as objects and barcodes rather than humans and individuals.
"Mourn the dead, and fight like hell for the living." In order to capture both the fight and the grief within this phrase, a bold type face was used to represent the fight, and a human to represent the humanity in grieving.
This line promotes health and wellness, getting your body into shape, and working out. It is science backed, and that is something this company takes pride in. When taking on this redesign, there were a few things from the old design that had to stay the same. That was the PhysIQ logo, and the molecule pattern. I could use the colors already used, or use the main brand colors, 2995 and 295. I chose to use the brand colors, mainly 2995 to keep it consistent with other recent packaging updates by the company. This relaunch was successful and exceeded the projected number of sales. Image composed by Camille Nugent. The previous packaging design is pictured below.
